We are a family owned company and have been since day one. Our founders, Magnus and Oscar (father and son) have always cared deeply about our planet and the people who live on it. We believe that everyone should be able to choose food that’s good for them, their families and our planet.
The classic Swedish dishes (Husmanskost) land high on every list. So we asked ourselves, why not add some modern elements and make these dishes available on the market? Wouldn't that be something, we thought. As a result, Better Foods became our new passion. Good, affordable food that has a taste that gives the feeling of feeling home – and is environmental-friendly.
Since September 2022, we make the food, pack it, and distribute it to all stores by ourselves. It's all done from our newly acquired factory in Enköping. By controlling the whole chain, we have taken the next step in our evolution to ensure our food always keeps the highest quality, sustainability, and of course, the best taste.
Because we know that when cooking Swedish husmanskost, the love and passion that gets poured into it makes up 95% of the taste. It's how mom made it when you were little, and it is that feeling we strive to deliver when you taste our dishes. So we hope that you will love our food just as much as we love making it for you.
Talented people working together to deliver Better Foods make the essence of who we are. So you might understand how happy we got when Sofia Henriksson, the winner of the Swedish Masterchef, decided to become our ambassador. We are also working on launching a unique line of dishes together. Stay tuned.
With Sofia, Better Foods becomes even Better as she shares our philosophy that food should be nutritious, taste great, and aim to have as little impact on our climate as possible.